Lighting up downtown San Francisco with "Spirit of Winter"
Turn your #soundon and enjoy the spirit of winter!
Let’s Glow SF, the country’s largest holiday projection event, returns to downtown San Francisco this holiday season. This all-ages, family-friendly event runs for 10 nights from December 5–14, 2025. Experience breathtaking animated projections illuminating eight iconic buildings across the city's core, transforming them into colossal, colorful canvases featuring work by 19 artists from around the globe.
It's the ultimate convergence of technology and art, and an unforgettable celebration of creativity, community, and the holiday spirit, cementing its status as San Francisco’s signature holiday event!
"Spirit of Winter" shown atop the iconic Salesforce Tower dynamic LED installation celebrates the joys and beauty of the season – from chilly magical wonders to comforting delights we share together. Shimmering snow on walks in the moonlight, drawing in the frost on the windows, holding hands when it’s chilly outside, skating on a frozen lake with friends, sipping hot chocolate by a warm fire, snuggling under a flannel blanket, and sharing sweets with your sweetie this season
Let’s Glow SF is hosted by The Downtown SF Partnership (DSFP), the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District, and was organized by A3 Visual. The signature event was part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city.
Local participating retailers and businesses offered themed drinks and bites for Let’s Glow SF attendees throughout the entire event. During Let's Glow SF, attendees showed the Glow Badge to servers at participating restaurants to receive special discounts and deals.
We ALSO helped light up San Francisco's financial district for 80,000 guests in 2023- check out that video below!
Let’s Glow SF, the country’s largest holiday projection event, returned to downtown San Francisco this holiday season, from December 1st through 10th 2023. The FREE outdoor holiday event used high-tech Panasonic projectors and lasers to project large-scale art stories across the facade of five iconic SF buildings from 5-10 PM nightly.
"Winter Wonder" is a musical adventure into the magic and awe of winter- filled with twinkles of snow, pops of energy, and all the things we love about this chilly time of year. Designed to dance along with an amazing soundscape by Twink the Toy Piano Band, you'll be all smiles as you enjoy winter wonder.
Let’s Glow SF was hosted by The Downtown SF Partnership (DSFP), the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District, and was organized by A3 Visual. The signature event was part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city.
Local participating retailers and businesses offered themed drinks and bites for Let’s Glow SF attendees throughout the entire 10-night event. During Let's Glow SF, attendees showed the Glow Badge to servers at participating restaurants to receive special discounts and deals.
Turn your #soundon and enjoy the wonder of winter!
